Fashion Marketing & Management (FMM) program
Duration : 2 Year
Centres : Mohali
Total Seats : 30 (Mohali)
The Indian fashion industry is less than 30 years old but with fashion becoming a big business and India emerging as one of the major players in the global garment market; the need for qualified professionals in this field has increased tremendously. Export houses, domestic markets and manufacturing units throw up ample opportunities for upcoming professionals. Indian retail industry alone employs more than 42 million people, second after agriculture. The industry demands professionals who have the vision to see beyond what is already there and the ability to anticipate the market trends.
Looking at the challenging aspects of the industry and emergence of retailing as one of the biggest employment sectors of the nation, NIIFT has launched Fashion Marketing and Management (FMM). FMM as the newest and most exciting avenue for fashion and retail career pledges to give best trained professionals to the industry. These trained professionals will be like MBAs of the fashion world. While an MBA program enables to specialize either in international marketing or domestic marketing, FMM will enable the students to handle both domestic and export market. FMM aims to impart comprehensive managerial skills for marketing both luxury and high end fashion brands like Louis Vitton, Esprit, Tommy Hilfiger, Nautica, Gucci, Chanel, FCUK etc..
The two year post graduate diploma program in Fashion Marketing and Management is designed to fulfill the special requirements of the fashion retail industry and will equip the students to work in the functions of:
- Retail buyers and merchandisers
- Store operations
- Marketing consultants
- Supply chain managers
- Visual merchandisers
- Brand managers
- Image promoters
- Fashion consultants
- Self entrepreneur
Year I: Development of basic skills
The first semester of year one introduces the students to Basics of fashion, Elements of design, Principles of marketing, Management and Retailing. Economics, Statistics and Accounting develops the analytical skills of the students. Field visits are organized during the semester to expose the students to the real life environment.
The second semester exposes the students to subjects like Visual merchandising, Advanced retail merchandising, Operation research, Consumer behavior, Fabric study and Market research.
Towards the year end, the students are required to undertake a six week industrial training. This training program provides the students an opportunity to work with reputed companies and the main objective of this exercise is to enable the students to get an insight into the real work environment in retailing and merchandising and fine tune the skills they have gained in the first year.
Year II: Development of professional skills
The third semester covers specialized subjects like Brand management, Marketing strategies, Supply chain management, Human resource management, Cost accounting etc.
The fourth semester requires the students to undertake a four month diploma project with the industry designed to take up real life problems of the industry and put their knowledge to test through research and analysis along with a faculty guide.
The FMM programme will train the students to work in various retail chains like Pantaloons, Lifestyle, Westside, Globus, Madura Garments, Arvind, Shoppers Stop, Kapsons etc. and brands like Louis Vitton, Esprit, Gucci, FCUK, Tommy Hilfiger, Nautica, Chanel, Gini and Jony etc.